Feasibility Study and Market Research to Support a Waste Management Initiative

A group of innovative entrepreneurs had an idea which they believed had the potential to transform waste management in Nigeria. They desired to transform this idea into a viable business and then approached Blue Advisory to provide insight on the operating environment and assess various models for feasibility.

Our team reviewed the Nigerian Landscape, conducted an in-depth assessment of the global & local waste management industry, provided options on potential models, and provided recommendations on the models best suited to the strengths of the promoters. The deliverables included relevant market and industry insight as well as a Feasibility Study, Strategic and a Go-to-Market Plan.

The Client was thus able to

  • Determine funding requirements and options and estimate Returns on Investments (ROI).
  • Identify detailed action steps to launch the business and onboard strategic partners.
  • Identify key requirements to scale operations in the medium term.
  • Launch the business.